Seeing the Real

As I was going about my week, I found the perfect example of augmented reality that I use in my daily life. Something that affects the physical world using computer generated sensory is Photoshop, or in other words picture editing. I usually edit my photos, like several other teenagers do, to make the picture look cool and more dramatic. For example, when you take a photo and then you change the color, blur the background, add texts or frames, or even fix the lightening, it affects the original picture that was captured and changes it in a way where you see the effects added, yet they aren’t really there. I believe augmented reality is both good and bad to use in advertising. It can be a good thing when it draws people’s attention to an ad because of the cool digital effects added, making the consumers want to buy the product being sold. However, it can be bad for advertising in the sense that the consumers are not seeing what is actually real. For example, if a commercial has all these digital elements to it, the ad can come off as false advertisement. I think if augmented reality is used in the correct way it can be very beneficial for advertising.